电视广播(00511)涨5.84% 料今年广告收入将超越2024年

金吾财讯
02 May

金吾财讯 | 电视广播(00511)股价走高,截至发稿,涨5.84%,报3.26港元,成交额927万港元。消息面上,电视广播公布,于截至2025年3月31日止三个月期间,集团的旗舰频道翡翠台、24小时无线新闻台及其他频道的收视率合计达到78%的市场份额。在2024年超越整体市场表现之后,集团在香港地面免费频道的广告收入在2025年保持强劲。集团预计2025年全年的广告收入将超越2024年,而香港以外的大湾区将会成为关键的增长驱动力。集团的OTT串流业务方面,所有服务层级的平均每月活跃用户人数(MAU)维持约200万。由于2024年末举行的促销活动的效果不如预期般持续,集团的高端myTV Gold于本季度内流失了一些客户。

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