中国方便面市场正进入深度调整期，传统巨头康师傅面临着前所未有的挑战。2024年，康师傅实现营收806.5亿元，同比增长仅0.3%，归母净利润37.3亿元，同比增长19.8%。其关键的方便面业务营收284.14亿元，同比下滑1.3%，占总营收的35.2%，较上年下降0.6个百分点。具体来看，康师傅的高价袋面、中价袋面以及干脆面等多个细分类目销售额均走低。与此同时，新品牌正在崛起。...
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