Chinese electronics firms are ramping up their presence in Japan, aiming to grab market share with internet-connected home appliances and competitive pricing, Nikkei reported Tuesday.
Xiaomi (HKG:1810) opened two stores in Saitama to showcase over 160 products, including robot vacuums and TVs, as it pushes its broader smart ecosystem, the report said.
Oppo has entered Japan's TV market with tunerless smart TVs tailored for streaming users, while Haier (HKG:6690, SHA:600690) and Hisense (HKG:0921, SHE:000921) are upgrading their offerings with higher-end, connected air conditioners, washer-dryers, and refrigerators, according to the report.
Chinese brands already dominate Japan's flat-panel TV segment by unit sales, and are now targeting growth in pricier family appliances. But with only 10% of households owning smart appliances, according to a 2023 survey, broader adoption remains a challenge, the report said.
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