每经记者|孙宇婷 每经编辑|张海妮当国际户外品牌争相布局中国市场之际,挪威国宝级户外品牌Norrøna(因商标形似老者,被户外圈称为“老人头”)也坐不住了,正式宣布进军中国。值得注意的是,“老人头”此次选择的合作伙伴并非安踏、李宁等中国本土运动巨头,而是运动零售运营商滔搏(HK06110,股价3.220港元,市值199.68亿港元)。作为户外界的“远征者”,Norrøna在专业领域享有盛誉。...
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