2024年，中国电商大促格局迎来新一轮洗牌。快手凭借“信任电商”的差异化定位，在618大促中交出了一份亮眼成绩单：平台GMV突破2500亿元，同比增长38%，其中直播电商贡献占比达75%，日均活跃用户（DAU）峰值突破4.2亿，同比增长18%。尤其在下沉市场，快手渗透率高达67%，远超抖音（52%）和淘宝（48%）。数据背后，是快手深耕“人货场”协同的战略成果——通过“短直联动”（短视频引流+直播...
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