在当下的中国瓶装水市场，呈现出巨头割据、竞争激烈的格局。据相关数据显示，按零售额计，2023 年我国软饮料市场规模达到 9092 亿元，其中瓶装水作为最大品类，市场规模达 2266 亿，占比 23.6%。从市场占有率来看，头部企业的地位较为稳固。农夫山泉以 26.5% 的市占率稳居榜首，华润怡宝以 21.3% 紧随其后，二者占据了近半壁江山。康师傅、娃哈哈、百岁山、冰露也在市场中占据一定份额，分别...
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