凤凰网科技讯 5月5日，随着淘宝闪购在全国范围内全量上线，众多餐饮品牌迎来订单量显著增长，其中米村拌饭饿了么平台订单量较4月激增近100%。这一增长速度远超品牌方预期，显示出即时零售模式正在重塑消费者的用餐习惯。
据了解，5月2日，淘宝天猫将旗下即时零售业务“小时达”全面升级为“淘宝闪购”，并与饿了么联手推出大规模消费补贴。这一战略合作为“五一”假期期间的餐饮外卖市场注入强劲动力，多个餐饮品牌随之迎来订单量的爆发式增长。
数据显示，“淘宝闪购”全国全面上线仅72小时，就带动多个品类商家实现订单量翻倍增长。特别是在广州、深圳、成都、重庆、福州、泉州等33个城市，饿了么的物流订单量更是突破历史峰值，展现出即时零售与餐饮外卖融合发展的强大市场潜力。
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