5月7日，近日，有网友在社交媒体发文称看到奈雪新店使用了形似雪花的全新Logo，并将“奈雪的茶”改成“奈雪”，拼音“NAIXUE”变成了“Naìsnow”。今年3月，奈雪的茶发布财报，曾透露正在积极筹备欧美市场的首家门店，有消息猜测本次更换Logo或与进军欧美相关。

　　对于上述消息，新浪财经向奈雪的茶内部人士求证，内部人士表示情况属实，奈雪确有在十周年启动品牌全面升级的计划，全新的Logo形象正是品牌升级的其中一步。奈雪新Logo以 “雪花” 和“果实”为核心元素，沿用了标志的奈雪绿色调。目前新Logo已应用于十年经典回归茶饮“霸气杨梅”包装及部分新店，后续将逐步覆盖线上线下全渠道。

　　公开信息显示，早在2022年，奈雪的茶就曾更改过名字，把“奈雪の茶”将“の”字去掉，变成“奈雪的茶”，同时，英文“NAYUKI”也变成了拼音“NAIXUE”。而这次是奈雪的茶时隔三年后的再次换名。（张奥）

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