2024年的中国饮品江湖,是一幅冰与火交织的图景。行业整体回暖的基调下暗流涌动——农夫山泉在财报中指出,全国饮料总产量同比增长6.3%,新增品类暴增17.8%。无糖茶、功能饮料等细分赛道狂飙突进,但巨头的版图争夺却愈发残酷。一边是康师傅、农夫山泉等老牌巨头以“健康化”为矛,不断推出低糖、无糖、富含维生素和矿物质及各类有益成分的创新饮品,在茶饮战场攻城略地;另一边,东鹏饮料凭借以“东鹏特饮”为主,“...
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