淘宝盯上了小红书的流量

华尔街见闻
08 May

作者 | 刘宝丹编辑 | 黄昱互联网平台进入竞合新阶段之后,竞争格局又开始了新的演变。618大促来临之前,阿里和小红书联手憋了个大招。5月7日,华尔街见闻获悉,淘宝天猫与小红书已签订战略合作,打造“红猫计划”,将进一步开放融合,打通从种草到购买的全链路。这是一次市场营销层面的合作,目的是实现电商交易增长。能撬动这样层级的合作并不容易,这也意味着,小红书将自己的3亿月活流量开放给了淘宝天猫,电商平台...

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