食品安全危机下的古茗:从扩张狂飙到增长瓶颈

报告大厅
08 May

中国报告大厅网讯,近年来,中国现制茶饮市场竞争日益激烈,古茗作为“下沉市场之王”,凭借供应链优势和加盟模式迅速崛起,成为行业中的重要玩家。然而,随着2025年2月成功登陆港交所,古茗的高光时刻并未带来预期的轻松,反而面临拓店增速放缓、食品安全问题频发、市场竞争白热化等多重挑战。从“狂飙”到“刹车”,古茗的万店目标似乎已成泡影,而其背后的深层次问题也逐步显现。  一、扩张速度放缓:从“狂飙”到“刹车...

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