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21世纪经济报道
06 May

21世纪经济报道记者高江虹实习生陈佳赫  今年消费市场冷热不均,奢侈品巨头加速战略调整,大众品牌在转型中挣扎求生。  Chanel、Prada等品牌通过关闭非核心门店、优化区域布局应对市场疲软,同时加码数字化与本土化服务。LV、雅诗兰黛则因关税与代购依赖陷入增长瓶颈,被迫涨价或重构渠道。并购市场冷热不均——杰尼亚收购Thom Browne失利暴露小众品牌风险,劳力士通过法律手段捍卫IP,彰显头部...

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