Emily’s in Paris. Macron wants a Netflix there too

The Australian Financial Review
06 May

Paris | Germany’s Chancellor-in-waiting Friedrich Merz is heading for Paris this week at a time when French President Emmanuel Macron wants to rekindle European integration in the face of Trumpian chaos. And one small item in the policy program hammered out by Merz’s coalition government might give Macron reason to perk up: “We support the establishment of a European media platform.”

European media platforms already exist, in a way: They’re called Netflix, Walt Disney, and Apple. Their deep pockets and global reach have made them the go-to place for continental content from Emily in Paris to Banijay Group NV’s show about the great chef Antonin Careme.

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