“茅台平替”遇冷,是二线白酒掉队的缩影

读懂财经
06 May

©读懂财经·消费组原创/出品作者:杨扬编辑:夏益军离了茅台镇,能不能酿出茅台酒?珍酒最有发言权。珍酒是1975年茅台异地生产试验的产物,被行业称为“茅台平替”。靠着与茅台的历史渊源,以及深处酱酒高价值赛道,珍酒李渡曾是上市白酒企业中成长性最好的酒企。2020年-2024年,珍酒李渡营收复合增速达到30.7%,行业第一。但“茅台平替”终究没有茅台的奇迹,2024年下半年,珍酒李渡实现营收29.3亿元...

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