This innovative media-first campaign featured a live data feed of the two-party preferred vote and seat count, seamlessly integrated from the network’s live broadcast across digital out-of-home sites in CBD areas of Sydney, Melbourne and Brisbane.

Overseen by Sky News Chief Election Analyst Tom Connell and the election team at the Sky News Decision Desk, data was ingested directly from the network’s live broadcast feed and transmitted to a network of digital displays in high traffic roadside, bus shelter and street furniture locations.

Partnering with media agency Kaimera, along with advertising partners QMS and Convo Ink, Sky News Australia achieved a high-impact presence during the most important political event of the year.

This dynamic outdoor advertising execution formed part of an extensive five-week national federal election marketing campaign, also spanning print, digital and radio.

The campaign, encouraging people to see full results on the Sky News Australia mobile app, contributed to the network’s highest day on record for daily active users and the app surging to the position of #1 Australian commercial news app in the iTunes News Chart.

The Sky News Decision Desk was the first to call that there was no path to majority for the Coalition at 7:40pm, with seat calls powering interactive online widgets across the full portfolio of News Corp Australia network websites.

More than 4.7 million Australians were kept up-to-date with the latest seats as they fell through this network-wide partnership.

Sky News Australia’s Head of Marketing and Communications, Emma Van Der Aa, said: “We couldn’t think of a better moment to launch our first dynamic out-of-home campaign than the biggest political event of the year”.

“Thanks to our partners we showcased live results to high traffic sites in key locations; all powered by our election experts at the Sky News Decision Desk.”

News Corp Australia’s ‘Technology, Data and Digital’ division, led by News Corp’s Chief Technology Officer Julian Delany, also developed a media-first ‘Live Activities’ activation on iOS for the election, enabling users of mobile apps including Sky News Australia and The Australian to pin live seat data to their iPhone lock screen.

On election day Sky News Australia reached a combined television audience of more than 1.1 million viewers and saw Australians turn to its digital services in record numbers.

• SkyNews.com.au: Unique Visitors for the day up +93% on the four-week average.
• Sky News on Foxtel (subscription television): The highest reaching day of the year (600,000), ranking as the #1 non-sport channel for the day. Sky News has ranked as Foxtel’s #1 channel across the year to date.
• Sky News Regional (regional free to air): The highest reaching day of the year (510,000).
• Sky News Australia mobile app: The Sky News Australia app surged to the position of #1 Australian commercial news app in the iTunes News Chart on election day, with its best-performing result on record for daily active users.

Sky News Australia has continued to innovate and invest in its multiplatform offering, now reaching more Australians than ever before.

This election was the first federal campaign that the network’s coverage was available to listen to on Sky News Radio on DAB+ in Sydney, Melbourne and Brisbane, and to watch through FAST channel Sky News Now on LG and Samsung connected TVs.