港股异动 | 老铺黄金(06181)涨超3% 首次入驻上海高端重奢商场 计划于下半年在多地开设多家门店

智通财经
May 06, 2025

智通财经APP获悉,老铺黄金(06181)涨超3%,截至发稿,涨2.53%,报748.5港元,成交额1.71亿港元。

消息面上,国内高端黄金珠宝品牌老铺黄金加速渗透核心商圈,其上海港汇恒隆广场店将于5月1日正式开业。这是继豫园店后,品牌在上海的第二家门店,也是其首次入驻上海高端重奢商场,标志着老铺黄金正式跻身外资奢侈品牌的战略腹地。据悉,除港汇恒隆店外,品牌计划于下半年在上海新天地、上海IFS及恒隆广场、香港IFS连开四店,并推进新加坡滨海湾金沙购物中心的首家海外门店。至此,其在国内头部商业中心的签约率将进一步提升,渠道壁垒将进一步巩固。

中金发布研报指出,2025年1-2月、3月限额以上单位金银珠宝类商品零售额分别同比增长5.4%、10.6%,表现好于社零大盘增长,自2024年4-12月持续同比下滑后实现同比转正。古法黄金及IP联名类产品多为一口价定价,调价频率较低,在金价上涨背景下销售更为受益,例如全部为一口价定价的老铺黄金2024年收入增长高达168%。

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