多邻国:营销鬼才 + 游戏内容扩充=持续成长?

海豚投研
07 May

(原标题:多邻国:营销鬼才 + 游戏内容扩充=持续成长?)多邻国于美东时间 5 月 2 日盘前发布了 2025 年第一季度的业绩。得益于年初的 “Dead Duo” 全球性的社媒营销活动,多邻国的增长活力被快速激发,一扫上季度利润阴霾,收获了一份几乎全面超预期的成绩单。业绩核心要点:1. 社媒营销永远是 “杀手锏”:一季度多邻国策划了一场营救 Duo 的全球营销活动 “Dead Duo”,激活了...

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