【奈雪的茶换Logo了？内部人士回应：属实】金十数据5月7日讯，近日，社交媒体上有网友发现，奈雪的茶新店以及产品宣发图，疑似使用了全新Logo，引发关注。5月7日，记者从奈雪的茶内部人士方面了解到，奈雪的茶确有在十周年启动品牌全面升级的计划，全新的Logo形象正是品牌升级的其中一步。全新图形化品牌Logo以“雪花”和“果实”意象为主要呈现元素，以“NaiSnow”作为品牌名称的国际化表达，整体沿用了标志性的绿色调。目前新Logo已应用于部分产品包装及新店。该人士表示，预计品牌将在5月正式官宣Logo切换。
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