一边是官方会员平台标出635元/晚的高价,另一边OTA平台同房型仅售122元,锦江酒店集团正陷入一场因“价格倒挂”引发的信任危机。5月6日,北京商报记者调查发现,锦江酒店集团旗下部分加盟酒店不仅将锦江荟价格设置为第三方平台的5倍,甚至直接关闭官方预订渠道。尽管集团承诺“官网价格最低”,但2.05亿会员规模落后于门店“老二”的华住,暴露出其会员短板。锦江荟低至6%的佣金难敌OTA平台10%—15%的...
Source Link一边是官方会员平台标出635元/晚的高价,另一边OTA平台同房型仅售122元,锦江酒店集团正陷入一场因“价格倒挂”引发的信任危机。5月6日,北京商报记者调查发现,锦江酒店集团旗下部分加盟酒店不仅将锦江荟价格设置为第三方平台的5倍,甚至直接关闭官方预订渠道。尽管集团承诺“官网价格最低”,但2.05亿会员规模落后于门店“老二”的华住,暴露出其会员短板。锦江荟低至6%的佣金难敌OTA平台10%—15%的...
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