金吾财讯 | 美国司法部向联邦法院提交文件，要求谷歌(GOOGL)必须剥离其在线广告业务中的两项核心资产—广告交易平台AdX及发布商广告服务器。司法部在法庭文件中强调，谷歌通过长期滥用市场支配地位，已形成"自我优待"的闭环生态。具体而言，谷歌被指控为其自有广告产品提供特殊权限，包括优先访问广告交易平台数据、人为限制竞争对手技术接入等手段，迫使广告主和网站发布商高度依赖其服务体系。针对补救方案，司法部明确拒绝谷歌提出的"技术兼容承诺"方案。该方案曾提议让AdX与竞争对手系统实现数据互通，并设立三年合规监督期。但司法部指出，此类承诺无法根本解决垄断结构问题，"唯有剥离非法获得的垄断资产，才能重建市场竞争秩序"。文件特别强调，广告服务器作为网站广告管理的"中枢系统"，其与广告交易平台的深度捆绑已构成垄断核心工具，必须分阶段强制拆分。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.