百胜中国一季度利润率涨至13.4%
【深圳商报讯】（首席记者刘琼）近日，餐饮巨头百胜中国控股有限公司（“百胜中国”）发布2025年第一季度财报。财报数据显示，公司当季整体经营利润率涨至13.4%，同店交易量连续9个季度实现同比增长。截至今年3月底，全国门店总数达16642家，持续领跑餐饮行业。
第一季度，肯德基的系统销售额同比增长3%。对经典产品的创新演绎大大激发了消费者热情。品牌首次推出辣味版原味鸡及汉堡，新品上市即引发社交媒体热议。
必胜客质价比战略显成效。第一季度，必胜客的系统销售额同比增长2%，餐厅利润率同比提升近两个百分点。与此同时，必胜客的同店交易量同比大涨17%。
截至3月底，肯德基与必胜客的会员总数已突破5.4亿，会员消费贡献占比达66%，显示出消费者对品牌的高度认可。
此外，肯悦咖啡依托肯德基超过1.1万家的门店网络、上亿级的会员体系及成熟供应链，构建了独特的“资源共享”创新模式。肯悦咖啡仅用两年时间就开出了1000家门店。
（文章来源：深圳商报）
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