** Shares of energy drink maker Celsius Holdings CELH.O fall 4.9% to $32.23 premarket
** Q1 revenue falls 7% year-on-year to $329.3 mln, missing analysts' estimates of $344 mln, according to data compiled by LSEG
** CELH says " timing and structure of U.S. distributor incentive program and elevated retail promotional allowances" affected Q1 revenue
** Reports Q1 adj. EPS of 18 cents, marginally missing estimates of 19 cents
** 12 of 19 brokerages covering the stock rate it "buy" or higher; their median PT is $44.5
** As of Monday's close, stock had risen almost 29% so far this year
(Reporting by Shashwat Chauhan in Bengaluru)
((Shashwat.Chauhan@thomsonreuters.com))
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