“水”能载舟,亦能覆舟!农夫山泉的生死时速

DoNews
08 May

伴随着 消费 升级以及 消费者 健康意识觉醒,国内包装饮用水市场正经历着前所未有的变局。当元气森林的气泡水掀起品类革命,当即饮茶赛道涌入新茶饮玩家,这个曾经被视为“现金奶牛”的行业正面临着价值重构。作为占据市场份额近四分之一的行业龙头, 农夫山泉 正站在转型的十字路口:一面是持续二十年的品牌护城河,一面是新兴势力对细分市场的蚕食;一面是水源地资源的稀缺性壁垒,一面是 环保 政策与公众监督的紧箍咒。...

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