万达电影:旗下时光网与泡泡玛特等头部IP合作

美港电讯
08 May

【万达电影:旗下时光网与泡泡玛特等头部IP合作】金十数据5月8日讯,万达电影在互动平台表示,公司旗下时光网致力于IP全链路运营和产业布局整合,目前已与《原神》《第五人格》、泡泡玛特“BabyMolly”、“黄油小熊”、“呆萌町”等头部IP开展联名合作,相关SKU达百余款。通过激活年轻客群消费需求,提升非票收入,降低公司对降低对电影大盘的依赖。未来,时光网将持续丰富IP版权池,向潮玩艺术品、消费品、虚拟生态等多领域输出,进一步提升公司内在投资价值。

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