新浪科技讯 5月8日下午消息，快手电商在2025商家大会上宣布，快手电商618购物节招商报名正式启动，今年快手618购物节将覆盖520及618两个重要营销节点，同时，平台将拿出千亿流量、20亿补贴助力商达实现大促生意增长。此外，618期间，国补可与跨店满减、大牌大补、口令红包等多种618补贴叠加使用。

　　官方数据显示，2024年，快手电商多场域买家数同比增长超19%，短视频GMV同比增长超50%，购物金额1万元以上买家数同比增长超10%。

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责任编辑：何俊熹

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