联合利华:关闭旗下 REN 品牌 三季度前

和讯网
07 May

【近日,联合利华宣布将关闭旗下英国清洁美妆品牌 REN 】联合利华称,在集体磋商期结束后,经慎重考虑做出这一艰难决定,并已开始采取措施关闭 REN 业务。 内部存在诸多复杂因素,且近年来市场环境的挑战也不可忽视,多种因素致使该品牌难以长期保持良好发展态势。 REN 创立于 2000 年,产品主打“配方纯净、功效安全且不含防腐剂”特色,2015 年被联合利华收购,是其高端美妆部门成立后收购的首个品牌...

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