** Shares of social media marketing company Asset Entities ASST.O more than double premarket

** Stock was last trading at $1.54, on course to hit its highest since January 22 if current gains hold

** Co agreed to merge with Strive Asset Management, a unit of Vivek Ramaswamy's financial services firm Strive Enterprises

** ASST will become a bitcoin holding company after the merger, seeking to offer its shareholders exposure to the cryptocurrency

** Company is one of several that have attempted to replicate the approach of Michael Saylor's Strategy MSTR.O

** E-commerce firm Upexi's UPXI.O shares have jumped five-fold since co announced its bitcoin pivot last month

** Strategy is the biggest corporate holder of bitcoin and its shares have outperformed the crypto in 2025

** ASST rose 24.4% YTD, as of last close

(Reporting by Niket Nishant in Bengaluru)

((Niket.Nishant@thomsonreuters.com))