新浪科技讯 5月7日晚间消息,阅文集团与日本知名文化企业CCC集团达成战略合作,双方将围绕IP共创与创新运营展开深度合作。
作为首期落地项目,阅文旗下海外门户起点国际(WebNovel)将携手CCC集团发起“小说方程式”日本征文大赛,联动日本职业教育巨头滋庆学园COM集团、日本动漫电影文化联盟、日本动漫产业鼻祖株式会社石森等顶尖文化产业资源,打通从创作培育、IP开发到线下运营的IP共创生态。
与此同时,阅文将与CCC集团旗下文化地标茑屋书店联合打造以IP为核心的沉浸式文化体验空间。阅文即将携手茑屋书店在日本开设首家限时快闪店,通过线下展示、互动体验与衍生消费,推动《全职高手》《诡秘之主》《一人之下》《狐妖小红娘》等阅文IP进入日本市场。
阅文方面表示,作为文化出海“新三样”的代表,网络文学已从内容出海、模式出海迈向全球共创IP的新阶段。阅文作为文化出海新模式的探路者,正加速将“书-漫-影-货”的产业模式带向全球。
责任编辑:何俊熹
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