智通财经APP获悉，快手-W(01024)涨超3%，截至发稿，涨2.21%，报53.1港元，成交额6.03亿港元。
消息面上，近日，快手-W于杭州召开“破峰2025”商家大会，并宣布618购物节招商报名正式启动。数据显示，2024年快手电商多场域买家数按年增长近20%，短视频GMV增长超过50%，购物金额1万元人民币(下同)以上买家数按年增长逾10%。
值得一提的是，今年快手618将覆盖520及618两个重要营销节点，同时，平台将拿出千亿流量、20亿补贴，助力商家实现大促生意增长。期间，快手电商将特别针对外贸商家设立“国货品类日”，平台将面向用户提供直播间红包、国货品类券等补贴权益，鼓励更多电商达人、外贸商家参与大促直播，抓住大促窗口流量，让“外贸优品”向“国货优品”转型升级。
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