2025年服饰行业投资风向标:从李宁财报看运动品牌增长困境与破局之道

报告大厅
09 May

中国报告大厅网讯,在国产四大运动服饰品牌中,李宁2024年的业绩表现引发市场关注。尽管多数头部企业实现双位数增长,但李宁却面临增收不增利的挑战,其净利润同比下滑5.5%,门店数量连续缩减,存货压力攀升至26亿元。这一系列数据折射出运动服饰行业竞争加剧、品牌转型阵痛及库存管理难题,为投资者提供了重要观察窗口。  一、服饰行业竞争加剧 李宁营收微增净利润承压  中国报告大厅发布的《2025-2030年...

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