IT之家5月9日消息，天猫方面宣布，今年618主打更简单、一目了然的“官方立减”，买一件就能减，力度为15%，也就是8.5 折，最高可达 50%。
在此基础上，用户还可以再叠加88VIP大额消费券、行业品类券（IT之家注：例如美妆券、服饰券等）、直播间红包等优惠形式。
天猫表示：为充分保护消费者权益，今年天猫618设置了最低价校验防控先涨后降，价保时间则从消费者付款至7月5日。
据官方介绍，今年618第一波抢先购将于5月13日晚8点开启预售，尾款支付及现货抢购时间为5月16日晚8点至5月26日晚12点。
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