在潮流玩具的缤纷世界里,泡泡玛特无疑是一颗耀眼的明星,以独特的盲盒模式为钥匙,开启了一个商业新纪元。2016年,泡泡玛特首次推出Molly星座系列盲盒,200套新品瞬间售罄,由此拉开了盲盒热潮的大幕。这种创新的销售模式,巧妙地利用了消费者的猎奇心理和收藏欲望,让每一次购买都充满惊喜与期待,如同开启一场未知的冒险。凭借盲盒模式,泡泡玛特一路高歌猛进,迅速在潮玩行业崭露头角,成为当之无愧的龙头企业。...
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