B站推出商业化AI数据洞察能力,“618”加深与天猫京东种草合作

格隆汇APP
12 May

哔哩哔哩(BILI.US)盘前涨超7.3%,报18.82美元。消息面上,“618”大促即将到来,B站推出商业化AI数据洞察能力,将帮助品牌和商家在投前洞察、达人匹配、创意生成,投后策略复盘在内的营销全链路带来提效。今年“618”,B站持续加强与淘天、京东等电商平台的紧密合作,升级数据共建计划、强化种草合作。去年“双11”大促期间,B站带货GMV同比高速增长154%,千元以上消费品订单量为去年同期2倍。“星火计划”数据显示,B站给全部垂直行业带去的新客率均超50%。(格隆汇)

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