外卖这场仗,没有赢家 | 马上评

钛媒体
12 May

▎对于科技公司而言,当财务报表上的主要支出项是“营销费用”与“市场补贴”而非“研发投入”时,商业战场便失去了持续进化的动力。作者|马金男本文首发于钛媒体APP硝烟从未像今日这般浓烈。美团、京东、阿里三方重兵集结于外卖战场,价格战的血腥数字在各大平台首页跳跃:0元奶茶、3元咖啡、6元炒菜……当消费者为低价狂欢时,外卖行业却陷入了一场无底洞般的消耗战。这场看似热闹的商业竞逐背后,是供应链企业的利润挤压...

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