蔚来三品牌被传整合:年内盈利目标促变革

财中社
May 12

据国内媒体报道,蔚来(09866)近日发布内部公告宣布对旗下子品牌乐道、萤火虫进行深度整合。根据公告,乐道的产品研发、用户服务、区域销售体系将并入蔚来对应业务集群,萤火虫事业部划入产品研发体系,原独立事业部架构被撤销。蔚来多品牌战略或进入全面协同阶段,直指"2025年第四季度盈利"。乐道将新设产品设计与研发一级部门直接向CEO李斌汇报,新设的用户服务一级部门由联合创始人秦力洪分管;营销活动策划部和...

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