丁世忠依赖全球并购资产破千亿 安踏销售费256亿创新不足百年梦待圆

长江商报
12 May

长江商报消息●长江商报记者 沈右荣从亚玛芬到狼爪,安踏体育(02020.HK,下称“安踏”)启动新一轮品牌收购,全球化战略再下一城。34年前,丁世忠从福建晋江出发,带着安踏,走向全国,踏入全球。当初的渔村小作坊,如今已成长为资产超千亿、位居全球前列的体育用品集团。丁世忠及安踏靠什么获得巨大成功?除了家族内部团结一心外,收购、品牌及营销,可能是丁世忠成功的秘籍。始祖鸟、萨洛蒙、威尔胜……借助车轮式...

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