Magnite Inc., the largest independent sell-side advertising company, has been selected by OSN, a leading entertainment company in the MENA region, to power its "Advanced TV" addressable advertising across set-top-box $(STB.UK)$ linear and on-demand inventory. This partnership marks the first time Magnite's SpringServe video platform's ad server will manage the delivery of high-value advertising formats to OSN set-top boxes throughout the region. The collaboration aims to enhance the precision and measurability of personalized campaigns, unlocking untapped advertising potential for OSN's premium content platform. With the rapid growth of programmatic advertising expected in MENA, Magnite is committed to driving innovation and efficiency for publishers and buyers in the market.
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