Wolverine World Wide's "Turnaround Playbook Is Working" After Q1 Beats, UBS Says

MT Newswires Live

May 09, 2025

Wolverine World Wide's (WWW) "turnaround playbook is working," partly on boosts from the Saucony and Merrell shoe brands that helped the company beat Q1 estimates, UBS Securities said Thursday in a report.

The company's investments in the active footwear segment "should drive sustainable sales and EPS growth," UBS said.

A focus on offering products at full prices and mitigation strategies "should drive stronger profitability" despite potential tariff risks, the report said.

Fiscal Q1 results "showcased several positives," including 30% sales growth in the Saucony brand and 13% revenue growth in Merrell, UBS said. "On margins, we see full-price selling as a key driver."

UBS raised its price target on Wolverine World Wide stock to $22 from $18 and maintained its buy rating.

Wolverine's stock fell 4.8% in recent Friday trading.

Price: 15.53, Change: -0.79, Percent Change: -4.84

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