营销翻车,小米汽车道歉

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小米汽车再陷舆论危机。这次是因为小米SU7 Ultra 的碳纤维双风道前舱盖。这个售价 4.2 万元的选装配置,因宣传与实际功能的巨大落差,将小米汽车推上舆论风口浪尖。01事件经过2025年2月,小米SU7 Ultra发布,即便起售价高达52.99万,但是凭借雷军超神的营销,还是获得不小的热度和订单量。尤其是非常酷且非常有辨识度的碳纤维双风道前舱盖版本。彼时,小米汽车的说法是“碳纤维双风道前舱盖...

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