5月12日，快手-W（01024）午前上涨2.60%，报53.35港元。近日，快手在杭州召开商家大会，宣布618购物节招商报名启动。数据显示，2024年快手电商多场域买家数增长近20%，短视频GMV增长超50%。今年618覆盖520及618两个节点，平台将提供千亿流量和20亿补贴支持商家。同时，设立“国货品类日”，通过直播间红包、品类券等激励外贸商家参与，助力“外贸优品”转型为“国货优品”。
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