青岛啤酒:销量连续两年滑坡,加码黄酒“补血”前景待考

证星财经
09 May

近期,青岛啤酒(600600.SH)公告宣布,拟以6.65亿元收购即墨黄酒100%股权,该笔交易完成后,青岛啤酒将新增黄酒业务。公司表示,“即墨老酒”与公司啤酒产品可以形成市场销售的互补效应,在巩固公司传统产品市场地位的同时开辟新的增长点。证券之星了解到,2024年国内啤酒产量同比下降,营收减少5.7%,行业增长放缓。作为行业龙头的青岛啤酒交出了一份增利不增收的财报,其中公司啤酒销量已经连续两年...

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