蔚来曾经是新能源汽车领域一颗璀璨的明星,凭借前卫的理念、高端的品牌定位以及强势的市场推广,赢得了广泛关注。然而时至今日,企业依然未能摆脱持续亏损的局面。回顾其发展历程,蔚来依靠差异化的商业模式和深入细致的用户运营,迅速在高端新能源市场占据一席之地。换电技术与周到的服务体验,使品牌积累了较高的用户黏性。但随着行业竞争加剧,政策补贴退坡,市场逐步回归理性,蔚来的价格策略和盈利模式开始面临考验。近日,...
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