解码361度超品:全民运动时代的“零售进化体”

中金在线
12 May

中国运动消费市场正经历一场深刻的变革。全民健身热潮的兴起催生了多元化的消费需求:专业运动装备的精细化、家庭消费的场景化、高质价比产品的普惠化,三者交织推动行业从“功能消费”向“生活方式消费”跃迁。然而,传统零售模式受限于品类分散、体验单一、效率低下等问题,难以满足新消费趋势下的复合需求。如何在存量市场中开辟增量,成为运动品牌亟待破解的课题。2024年,361°集团以“全民运动装备站”为核心理念,...

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