百威英博(Anheuser-Busch InBev)正在加紧在中国市场的非现场渠道布局,以期改善其在该市场的表现。在公司第一季度业绩发布后的分析师电话会议上,百威英博首席执行官Michel Doukeris表示,中国市场仍有许多工作要做。今年前三个月,该集团在中国的收入下降了超过12%。“我们正在加速非现场渠道的扩展,”Doukeris表示,“这是一个巨大的机会。随着我们更加专注于非现场渠道的执行...
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