安踏组建户外宇宙,全靠买买买?

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晋江霸总,运动品牌版。文|阿狸编|陈梅希最近,整个户外市场最大的新闻是安踏收购了德国户外品牌“Jack Wolfskin/狼爪”。在安踏公开收购或合资的品牌矩阵中,这是第10个。神奇的是,就如胖东来爆改国内商超一般,收购而来的海外品牌,经过安踏之手后,大多能在中国市场焕发新生,有的成为网红品牌,有的成为奢侈品牌,最次的也能取得百分之三五十的增长。其中最瞩目的要数FILA。2009年,安踏从百丽手中...

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