今年2月初，Keep创始人王宁发布全员信表示，公司要全力all in AI，基于十年的运动数据积累与沉淀，让在线健身从推荐走向生成，持续引领运动科技行业。值得一提的是，Keep管理层此前在财报电话会上透露，预计将从2025年起逐步释放积极效益，通过AI技术赋能，提升业务表现并降低运营成本；同时公司还将继续专注于加强供应链和费用管控及提升员工人效，争取在2025年实现盈亏平衡。
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