青岛求变:始于啤酒,不止啤酒

糖酒快讯
May 14, 2025

文 | 周丽梅青岛,这座因啤酒闻名的海滨城市,正在酝酿一场酒类生态的深度重构。今年以来,青岛啤酒集团大动作不断。3月份,青岛啤酒集团与青岛饮料集团正式实施战略性重组整合;5月7日,青岛啤酒以6.65亿元收购山东即墨黄酒厂有限公司100%股权,引发行业热议。短时间内,青岛啤酒的版图又一次扩张。从啤酒、葡萄酒、威士忌到黄酒,在多元化战略推动下,青岛啤酒试图用品类扩张实现增量突破。青岛啤酒的连续出手,...

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