华纳兄弟探索重启 HBO Max 品牌以推动全球扩张

新浪财经
Yesterday

华纳兄弟探索(Warner Bros Discovery)正重新启用 Max 的品牌标识,恢复两年前从流媒体服务中去掉的 HBO 名称。该公司将于今年夏天将其流媒体平台更名为 HBO Max,押注这一标志性品牌的全球声誉能在其国际扩张过程中推动订阅用户增长。华纳兄弟探索周三表示,回归 HBO Max 也标志着该公司做出 “隐性承诺”,将提供独特的优质内容。HBO 旗下拥有一些最受欢迎、备受好评的...

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