五月以来,继京东、美团拉开“外卖大战”的序幕,阿里也携闪购与饿了么入局,补贴不断,战火升温,奶茶也被打到了个位数的低价。之所以这些巨头甘愿混战,表面上争的是餐饮外卖这份生意,实际上直指未来“即时零售”的行业心智。商务部发布的《即时零售行业发展报告(2024)》显示,我国即时零售正处于快速发展期,规模持续增长,据其测算,2025年即时零售规模将超过万亿元,2030年将超过2万亿元,未来5年CAGR约...
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