0755 GMT - Burberry's new strategy, which is being rolled out after a difficult last year, will take time to filter through, Interactive Investor analyst Richard Hunter says in a note. For all its instant progress, much remains to be done and some of the overhang will be outside the British brand's control, he says. Its key Asian market is a concern as President Donald Trump's tariffs might hurt consumer sentiment further as the economic outlook is uncertain, he says. "While the market consensus of the shares as a hold could indicate some investor reticence to jump on board the turnaround story just yet, the initial share price reaction to these numbers reflects a rare round of applause on the clear progress which has already been made," he says. Shares are up 7.7% at 890.20 pence. (anthony.orunagoriainoff@dowjones.com)

(END) Dow Jones Newswires

May 14, 2025 03:56 ET (07:56 GMT)

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